Bad Advertisting. By Design.

So this is an ad on television featuring the Ford Mustang:

I admit, I never studied advertising. I admit there could be something here that I’m not seeing. Why else would Ford let this air, presumably nationally? I suppose my bias against American cars could be clouding my judgement. That said, of all the American cars, the Mustang was the only one I really liked; the only one I’d’ve given much of a thought.

The tagline Powerful. By design is completely undermined in this commercial by the microphone and the huge bank of speakers. If the Mustang was Powerful. By design, it wouldn’t need to be amplified. It wouldn’t need a wall of amps. If the new Mustang was Powerful. By design, it would actually be Powerful. By design.

What was Ford thinking? This is bad advertising. By design.


6 thoughts on “Bad Advertisting. By Design.

  1. Jessica

    You make a good point. I have no idea. I’m not a fan of Ford, either. Maybe you should write a letter. šŸ˜›

    1. matt Post author

      Ford isn’t a real consideration when I’m looking for cars, though I’ve always sort of liked the Mustang. I think the first few Model years (64-1/2 to 66 or 67) were the best-looking ones… So it’s not like my own tastes are offended by this.

      I simply think Ford is undermining its own advertising… which seems odd. But to each company its own, I suppose.

    1. matt Post author

      HAHA! With all the amazing, wonderful cars your country makes, your dream car is a Ford Mustang? šŸ™‚ For what it’s worth, I’ve always liked the Mustang; but not as much as I liked my BMW.

      Do you read the ad the same way I did?

      1. Karin Schiel - Fotografin

        Yes , I think I did. Its one of the most stupid advertising I have ever seen!
        The BMW is a really great car, but you know what? It’s common… šŸ˜‰ The Mustang in Germany compared with that is a wonderful exotic and rare car! That’s the way it is …HAHA šŸ˜‰

        1. matt Post author

          Haha! I suppose you might be right about that. I loved my BMW… They’re common here too, by usually not driven by people who know how to handle their cars… Here they drive the badge.
          In Europe, do they sell the big-engine Mustang? Here, Mustangs are as common as Hondas… So it’s funny to think of them as “exotic”, but that’s perspective for you! šŸ˜Š


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