So this is an ad on television featuring the Ford Mustang:
I admit, I never studied advertising. I admit there could be something here that I’m not seeing. Why else would Ford let this air, presumably nationally? I suppose my bias against American cars could be clouding my judgement. That said, of all the American cars, the Mustang was the only one I really liked; the only one I’d’ve given much of a thought.
The tagline Powerful. By design is completely undermined in this commercial by the microphone and the huge bank of speakers. If the Mustang was Powerful. By design, it wouldn’t need to be amplified. It wouldn’t need a wall of amps. If the new Mustang was Powerful. By design, it would actually be Powerful. By design.
What was Ford thinking? This is bad advertising. By design.